Seller TipsMar 1, 2022Updated 4 min read

Price Your Roseburg Home Like You Bake Bread

Aaron Cherry, Top 1% Roseburg REALTOR®
Aaron Cherry

Real Estate Broker · Douglas County, OR

Price Your Roseburg Home Like You Bake Bread, Roseburg and Douglas County, Oregon real estate guide by Aaron Cherry, REALTOR in Roseburg

Pricing real estate is very similar to the short lifespan of a loaf of bread - in lieu of an oven it is the hot market, and in place of minutes, time is measured in mere days. Price under market and you decrease your future buying power, leave money on the table by undervaluing your house, and buyers may assume something is wrong. Price at market value and you have a better chance of a bidding war, are more likely to get an offer at or above list price, and are likely to sell quickly. Price over market and you may need a price drop which can raise red flags, are likely to sit on the market longer, and the high price tag may deter buyers.

Do you believe your home is the best thing since sliced bread? If not, you should! Your home is remarkably similar to a loaf of bread in more ways than one. We all know the delicious taste of fresh, sliced bread with butter and a dab of honey. We also know the tough, stale texture of a loaf past its prime. Pricing real estate is very similar to the short lifespan of that loaf of bread. Instead of the loaf, it is your home. In lieu of an oven, it is the hot market. In place of minutes, time is measured in mere days. The fresh slice of bread, butter, and honey... the stale crust? Yes, those are the experiences, emotional reactions, and first impressions of prospective buyers to your well-priced home.

A sliced loaf of bread on a wooden board — Aaron Cherry, REALTOR in Roseburg, Oregon
Bread cut the day it is baked. Price a Roseburg home right at the start and it sells while it is still fresh on the market.

Why Pricing Your House Right Matters

Underpriced

Decreases your future buying power. Leaves money on the table by undervaluing your house. Buyers may assume something is wrong.

Housing Inventory

Months of Supply · 12-Month Rolling Average

012345Feb-19Aug-19Feb-20Aug-20Feb-21Aug-21Feb-22

Market Value

Better chance of a bidding war. More likely to get an offer at or above list price. Likely to sell quickly.

Overpriced

May need a price drop, which can raise red flags. Likely to sit on the market longer. High price tag may deter buyers.

Roseburg and Douglas County Real Estate (March 2022) Market Update

Comparing 2022 to 2021 through the previous 12 months, the average sales price has increased 16.1% from $281,500 to $326,800. In the same comparison, the median sales price has increased 18.6% from $252,500 to $299,500. Inventory held steady at 1.5 months in February. Total market time increased to 54 days.

Average Sales Price

12-Month Rolling Average · Douglas County

$220k$240k$260k$280k$300k$320k$340kFeb-19Aug-19Feb-20Aug-20Feb-21Aug-21Feb-22

Housing Inventory is months of supply (active listings ÷ monthly sales). A balanced market is ~6 months.  Days on Market (DOM) is days from listing to accepted offer.  Absorption Rate is the percentage of inventory sold per month. Balanced = 15-20%.

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